Located in Hawthorn, a suburb of Melbourne, Australia, The Woodsfolk is fulfillment of a dream of stylist Amber Clohesy. Already the owner of a successful wholesale business, Down to the Woods, The Woodsfolk as a retail store gives her the opportunity to enjoy a hands-on experience of personal interaction with her customers, an element which had been missing from her professional life.
From the folksy feel of the logo, a childlike interpretation of a crest by US design group Stitch and Co, we are directed into a fantasy world of color and variety within the products of the store and the woodland creatures within. A minimal interior of painted brick walls and wooden units provides a neutral backdrop to the ultra-cool objects on display. Sourced by Amber from a group of talented locals and through international trade fairs, an amazingly eclectic mix of household products, toys, accessories and gift items are available in a range of prices from affordable to expensive. Adorning the walls are handmade items from lands afar, exotic fabrics rub shoulders with artwork and stunning photographs as well as vintage objects which instill a note of nostalgia.
There are a multitude of adjectives which could describe this charming store, whimsical, magical and original and fun are but a few but none really do it justice. Towards the end of 2013 The Woodsfolk is planning to go ahead with their online store, making their products available to the national and international community, certainly an event to look forward to!