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A pioneer in Haute Couture mobile phones, today Christian Dior is launching the new Dior phone: a compact, high-performance luxury touch telephone. Easy and intuitive navigation and the perfect measurements for slipping into even the smallest purse. With its world of pictures and sounds, the new Dior phone is a marvel of elegance and highly sophisticated, expert craftsmanship.
A real work of art, a reflection of the Dior spirit.
“I wanted to be an architect,” said Monsieur Dior. He was one. The architect of the New Look, the silhouette that revolutionized his age. Today the Dior phone is a real architectural gem, with complex and intelligent constructions: 99 pieces assembled by hand in a French workshop where the finest and most precious materials – sapphire crystal, steel, gold, diamond, mother-of-pearl – combine with the subtleties of inlaid work and fine jewelry. A technical feat on a par with the Dior caning motif chiseled in the signature sapphire crystal to produce an incredibly luminous effect. Caning, one of the house’s famous codes, is reminiscent of the Napoleon III chairs on which Monsieur Dior’s clients sat during his first show in 1947.
Dior phone touch encapsulates Christian Dior’s heritage of luxury and expertise down to the tiniest detail. It is adorned in sapphire crystal in the couturier’s cult colors: Glamorous Black, Dazzling Red, Pure White, and Shanghai Blue. Another of the brand’s hallmarks, the Dior oval becomes animated each time a number is dialed. An exceptional object of this kind needed a fitting setting: the case for the new Dior phone is made of supple leather, topstitched with the caning motif in a nod to Dior fine leather goods.